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GEO Glossary

Web interface vs. API answer

Term from the world of AI visibility – explained simply by the GeoTrova team.


Definition

Whether a measurement queries the answer a human sees in the app (web interface) or the answer from a programming interface (API). The two can differ significantly.

Want to know how your brand stands on this topic? GeoTrova measures your AI visibility across ChatGPT, Google AI Overviews, Gemini, Perplexity, Microsoft Copilot and Google AI Mode – First measurement in minutes · 7 days free, charged only afterwards.

In depth

Why the difference matters

The interfaces people use work with web search, location, the provider's own instructions and additional features. An API answer without this framework can name different brands and cite different sources. For the question “What does my customer see?”, the web interface is the appropriate measurement.

How GeoTrova measures

GeoTrova queries ChatGPT, Google AI Overview, Gemini, Perplexity, Microsoft Copilot and Google AI Mode via the real web interfaces. Claude and Grok run as API add-on models – marked as API in the app and with higher consumption: 5 credits per call for Claude, 10 for Grok.

Frequently asked questions
Because a call costs more with the provider. For Grok, the search on X is included as well.
No. They show what a model knows about your brand – just not exactly what people see in the app.

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