Branded and organic prompts
Term from the world of AI visibility – explained simply by the GeoTrova team.
Branded prompts contain your brand name, organic ones don't. Only organic prompts show whether an AI recommends your brand on its own.
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The difference
Organic: “Which tools measure AI visibility?” – here your brand has to win out against all the others. Branded: “Is GeoTrova good?” – the brand is named almost every time, what's interesting is what the AI says about it.
Why GeoTrova separates the two
Mixing both types artificially inflates visibility. GeoTrova calculates the main metric on organic prompts and reports branded prompts separately as Brand Recall. Projects consisting only of branded prompts don't silently drop to 0% – they're reported accordingly. The API also delivers the organic basis by default.
More in the Glossary.
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