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GEO Glossary

AI fact check

Term from the world of AI visibility – explained simply by the GeoTrova team.


Definition

Checking whether an AI's statements about your brand are correct – prices, services, locations or founding year – against a reliable fact base.

Want to know how your brand stands on this topic? GeoTrova measures your AI visibility across ChatGPT, Google AI Overviews, Gemini, Perplexity, Microsoft Copilot and Google AI Mode – First measurement in minutes · 7 days free, charged only afterwards.

In depth

Why false statements are common

AI answers rely on sources that go out of date, and on model knowledge that has gaps. Prices and feature sets in particular change faster than AI systems catch up. On top of that come mix-ups with similarly named brands and details that are simply made up.

How GeoTrova checks

FactCheck compares the AI's statements with your Brand Kit and your knowledge base. The knowledge base fills up from your website when you create the project, with links to the sources. You see findings per prompt; if you like, GeoTrova reports them by email.

Frequently asked questions
Not directly. What works is improving the sources: a clear facts page, up-to-date directory listings, correct information on partner sites.
A hallucination is one possible cause of false statements. The fact check is the process that uncovers them.

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