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GEO Glossary

LLMO (Large Language Model Optimization)

Term from the world of AI visibility – explained simply by the GeoTrova team.


Definition

Another name for optimising brands and content for the answers of large language models – largely equivalent in meaning to GEO.

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In depth

One field, many names

LLMO emphasises the language model, GEO the generative search engine, AEO the answer engine, GAIO the Google AI Overviews. Which term is common varies by market – in Japan, for example, LLMO is widespread, while in German-speaking countries it's more often GEO.

What matters

Regardless of the name, it's the same work: measuring whether and how a brand is mentioned in AI answers, understanding which sources shape those answers, and improving content and facts in a targeted way.

Frequently asked questions
A complement to it. Many fundamentals are the same – good content, technical accessibility – but the target metric is a mention in an answer instead of a ranking position.
Whichever one your target audience searches for. In substance, they all refer to the same field.

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